Doraemon named Uniqlo’s new global sustainability ambassador

Doraemon turns green!

The time-travelling robotic cat from the 22nd century was named Uniqlo’s Global Sustainability Ambassador.

Doraemon joins the ranks of Swiss tennis champion Roger Federer as global brand ambassadors taking part in the Japanese brand’s sustainability initiatives.

This partnership will see Doraemon and the clothing brand’s logo rendered in green. The Doraemon Sustainability Mode will feature in the apparel brand’s stores around the world, the brand websites, and other channels.

LifeWear ambassador, Japanese actress Haruka Ayase, will appear with Doraemon in the brand’s school outreach program for elementary, and high school students in Japan. All ambassadors will also contribute to these endeavors through sport and by wearing everyday apparel incorporating environmentally friendly materials.

The brand has been championing recycling and reusing through its “Recycle, Reuse, Reduce” program.

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