Rival YouTube platforms exist

One of the most successful rival platforms, Nebula, was built on a simple premise: giving creators independence from YouTube’s algorithms.

Founder Dave Wiskus explains, “Starting a business on YouTube is like opening a brand new store in a shopping center. Except you might come in to open your shop one day, and the shopping centre has just moved you to the other end where there are no customers, there’s no foot traffic. And you’ll never know why.”

On Nebula, subscribers get access to everything for five dollars a month. The company says it has 200,000 paying subscribers.

There are no content-recommendation algorithms, and video-makers are not penalized if they do not publish the “right kind” of content.

A video exploring how algorithms moderate hate speech online might ironically be flagged by YouTube’s algorithms as hate speech. And once a video has been restricted, it is unlikely to ever recover the “lost” views.

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