For nearly 35 years now, the hugely popular South by Southwest festival has celebrated the arts, tech, culture and all things creative in Austin, Texas. This opportunity for sensory overload takes over the town each March.
But this year, “It’ll be really weird, really different,” said Hugh Forrest, South by Southwest Chief Programming Officer.
He’s helped produce South by Southwest Online, a digital experience featuring 300 bands, 200 films and 500 different conference sessions, all available live or on demand on your computer and mobile device.
When the COVID-19 pandemic forced Austin’s mayor to declare a local disaster, the music stopped and the festival was canceled for 2020. Now the festival is back in a virtual sense.
For 399 dollars, you get five days of content, as opposed to the somewhat longer events of the past. Jumping from session to session will be no problem. No crowds, no waiting in lines. No need to fly to Austin.