JoyRide to Enter Food Delivery Market

After its inclusion in the Department of Transportation’s motorcycle taxi pilot program, JoyRide is set to join the country’s food-delivery space, throwing in a Filipino hat in the foreign-dominated food delivery ring.

Since its pilot testing last December, the company will soon add a food delivery option in its mobile app. It’s a natural extension of the transport offerings, with the company’s overwhelming pool of bikers.

Among the entire delivery service industry, food was the most popular product. The diverse food choices available for its customers “encouraged” the delivery-to-your-doorstep service.

Diversifying the company’s services will also provide more livelihood opportunities, helping not only the company’s customers but also its riders and partner-businesses.

In the Philippines, the food delivery industry is dominated by GrabFood and Foodpanda.

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