Premium economy. The two words might seem a weird combination in airline terms, since it’s a rare airline where economy seats feel premium these days. But these seats between coach and business class on international flights were heating up even before Covid-19, and as we all start to travel again in 2021, they’re set to be a must-fly for many passengers.
Why? First, the economic crisis means business class travelers will be “trading down” to premium economy.
Second, frequent fliers will have miles to burn after a year of reduced traveling. Frequent fliers are also among the first to be upgraded into business class if the premium economy cabin is full.
Third comes the fact that, after more than a year of Covid-19, we’re just not psychologically used to being cheek-by-jowl with other people anymore. It’s going to feel very strange to think about doing that on a plane, so the extra space in premium economy will be welcome.