From cozy cafe to flourishing franchise – CEO Joyce Yu Larks her way to success

With no formal background in entrepreneurship, Joyce Yu was able to launch a small cafe of her own, and grow it into a successful multi-branch business over the course of 12 years.

Joyce worked as a medical technologist prior to starting True Blends with her brother and husband in 2009. Their first branch was a cozy cafe located in the Ateneo de Manila High School cafeteria, which served hot and cold coffee-based drinks, pastries, and desserts.

Known back then as True Brew, the cafe quickly gained popularity among Ateneo students, faculty, and parents.

True Blends Tea & Coffee soon expanded with branches in key cities around the country. At present, you can find shops in Manila, Makati, Cavite, Nueva Ecija, Cebu, and Cotabato. Their Chicken Chops are a favorite, but what truly sets this cafe apart from their competitors is their milk tea.

By employing solutions such as Lark, she is able to equip her company to adapt well to digital change.

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