Naomi Osaka has been unveiled as fashion house Louis Vuitton’s new brand ambassador, with the French label announcing the partnership alongside colorful pictures from the tennis star’s latest fashion shoot.
The three-time Grand Slam winner, who is currently ranked third in the world, will appear in the label’s upcoming Spring-Summer 2021 campaign.
On Twitter and Instagram, the Japanese star wrote: “Funny story: I first bought my mom a LV bag when I was 16 as a birthday present and it’s kinda been a tradition since. Do I call this a full circle moment? Yes.”
The label described Osaka as “multi-faceted, independent and modern,” and “perfectly incarnating the Louis Vuitton woman.”
It accompanied the announcement with campaign photos of Osaka wearing a boldly colored dress while holding a bag marked with the label’s distinctive monogram. Osaka has also used fashion to proudly celebrate her Japanese identity.