As Nike closes out one of its most challenging, yet successful calendar years in recent memory, the North American sportswear behemoth has turned its attention to the Chinese New Year.
In celebration of the “Year of the Ox,” the conglomerate has prepped 16 footwear and apparel propositions rooted in three design ethos: “the explosive firecracker, the artisanal Chinese knot and the naturalistic spring blossom.”
A previously-seen, low-top Air Jordan 5 joins the Nike Dunk Low, its Disrupt version and the Jordan 35 in a nod to firecrackers’ statement-making. Various performance and lifestyle sneakers are planned to commemorate the sense of unity literally delivered by a Chinese knot.
Nike also reinterprets the Jordan Delta Breathe, Air Max Verona, Escape Run and Chuck 70 under the “Creation” banner. Springtime floral patterns, flowery pastels and patchwork are applied on the handful of footwear options in the third category as an ode to new life.