How Slutty Vegan is growing during the pandemic

Becoming a vegan didn’t stop Pinky Cole’s cravings for fast food. When she couldn’t find the vegan options she wanted, she decided to solve the problem herself.

In 2018 she opened Slutty Vegan, an Atlanta-based restaurant designed to upend expectations with great tasting plant-based burgers that could be a little fun too.

Slutty Vegan has the One Night Stand, loaded with vegan cheese, vegan bacon, caramelized onions, lettuce and tomato, and the Super Slut, with guacamole, jalapeño and vegan cheese.

Since it opened, Slutty Vegan has gained attention from celebrities like Snoop Dogg and Usher. People caught wind of the trendy new spot, and lines spilled out the door. A visit to Slutty Vegan is designed to feel like going to a party: First-time customers are called “virgins” and cheered.

Cole shared, “We have amazing vegan restaurants in Atlanta…but I tagged on an experience to it to help people reimagine food.”

The name, she said, has helped as well.

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