A mother who lost her 13-year-old son to drugs he bought off Snapchat has welcomed a new safety campaign on the social media app.
Carson Price bought high-strength ecstasy in April last year. He died in hospital after being found “in and out of consciousness, pale and shaking” in a park.
His mother, Tatum, said the new “Fearless” campaign was a “positive” move but more still needed to be done, adding, “I think going through social media will target kids better as they’re addicted to their phones. If [ads] are on TV or a billboard, I don’t think they’d take notice – they’re just [going to] walk past.”
The video ads are based on real stories around drug use, exploitation and drugs gangs reported to Crimestoppers, a UK charity that gives people the power to speak up to stop crime 100% anonymously.
Even if the ads on the app have seen more people come forward, Mrs. Price said more would need to be done on the app to keep children safe.