British actor and activist Emma Watson has joined the board of French fashion giant Kering, owner of the Gucci label, which has faced criticism over its sustainability record.
The Harry Potter star, a well-known supporter of eco-friendly fashion, will chair Kering’s sustainability committee after shareholders backed the move. A former Credit Suisse boss and the head of Chinese ride hailing giant Didi Chuxing, were also made board members.
Watson, who rose to fame playing Hermione Granger in the Harry Potter films, is known for wearing sustainable clothes from top-tier designers for red carpet events and other public appearances.
Along with other campaign work, she is the face of the Good On You app, which rates fashion brands on their ethical and sustainability credentials.
The app has been less than complimentary about top Kering brands such as Gucci and Balenciaga, rating them only “Not good enough” or “It’s a start.”