Popular dating apps on June 7 launched a campaign encouraging British users to post “I got my shot” on their profiles. This comes as the UK rollout this week reaches those under 30, as Health Secretary Matt Hancock confirmed.
In partnership with the government, apps including Tinder, Bumble and Hinge are offering special stickers, badges and bonuses for users who say they have had the coronavirus jab, the Department of Health said.
The Vaccines minister said he was “thrilled that we are partnering up with dating apps to boost vaccine uptake across the country.”
The United States launched a similar initiative in May, linking up with apps including Tinder, OKCupid and Plenty of Fish.
In the UK, dating app users can show their support for vaccination on their profiles in return for complimentary credits or give in-app bonuses to others who say they are vaccinated.
Users can post a badge saying “I got my shot” or “I’m vaccinated.”