The Department of Tourism and video making and sharing app Tiktok introduced their newest campaign, #SarapMagingPinoy, to encourage locals to celebrate Filipino pride by sharing treasured dishes from all over the country and promote a renewed interest and love for local cuisines.
The campaign has been received positively by TikTok users, garnering more than 35 million views since it was launched on June 1.
Under the #SarapMagingPinoy campaign, various content creators were tapped to share clips of homemade recipes and dishes on the TikTok platform, with each video showcasing local produce and the diverse cooking styles found in the archipelago.
Tourism Secretary Berna Romulo-Puyat noted, “Food is an integral part of Filipino culture…Whenever we travel, we travel for food.”
Some videos even featured home cooks preparing the dishes amid the scenic destinations where these recipes were made popular.