Twitter is hopping on the disappearing content bandwagon. On March 5, the social network said it’s testing a new feature called Fleets, which are posts that disappear after 24 hours.
Unlike normal tweets, Fleets do not receive retweets, likes or public replies. Users can only react or respond to them with direct messages, much like Instagram’s Stories feature.
Snapchat pioneered the concept of content that disappears after 24 hours in 2013, and many platforms including Facebook, YouTube and LinkedIn have since released their own versions.
Fleets will not appear on people’s Twitter timelines like regular tweets. Instead, they can be viewed by tapping on someone’s avatar. Twitter hopes “that Fleets can help people share the fleeting thoughts that they would have been unlikely to Tweet.” The company will keep a copy of Fleets “for a limited time” after they are deleted to enforce any rule violations.