Amazon opened its first grocery store to pilot the use of its cashierless “Just Walk Out” technology that previously powered 25 Amazon Go convenience stores in major U.S. cities.
Based in Amazon’s hometown of Seattle, the new Amazon Go Grocery store allows customers to shop for everyday grocery items like fresh produce, meat, seafood, bakery items, household essentials, dairy, easy-to-make dinner options, beer, wine, spirits, and more.
The end result is a grocery store with no lines or waiting. Meanwhile, store staff are freed up to take care of other aspects of the business such as restocking shelves and customer service.
Shoppers first use the Amazon Go app to scan in as they enter the store, then shop as usual. Cameras and sensors track the items removed from the shelves which are then added to the shopper’s virtual cart. The customer’s credit card is charged when one exits the store.