The coronavirus outbreak may have disrupted global supply chains and dealt a big blow to many economies, especially that of China’s. However, opportunities always come out of crises.
The advice of reducing body contact to fight against coronavirus has led Chinese to embrace a growing number of business innovations, like the rise of online-to-offline commerce business.
Online shopping is not new in China. The outbreak of SARS in 2003 helped the internet giant Alibaba and JD.com achieve success when people were advised to stay indoors to reduce infection.
COVID-19 gave online businesses a strong boost. According to Kantar, sales figures increased by nearly four times in February. Even older consumers who prefer traditional shopping started using mobile apps to buy food and medicine. One of the reasons is contactless delivery. Many businesses installed shelves outside of residential buildings to reduce human contact in delivery.