Why popular YouTubers are building their own sites

Whether he’s showing off astronomically expensive computer gaming hardware or dumpster-diving for the cheapest PC builds possible, Linus Sebastian’s videos always strike a chord, and have made him one of the most popular tech personalities on YouTube.

But the Google-owned platform gets most episodes of Linus Tech Tips a week late.

Now, they debut on his own site called Floatplane, which attracts a much smaller crowd.

Linus says, “Google has been very, very good to me, but it’s a lot of eggs in one basket.”

And with a staff of two dozen, he cannot rely on the company to continue being what he calls his “benevolent overlord.”

He is not the only YouTube star looking for alternatives.

For a long time there have been tensions between those creating content on YouTube and the company providing the platform, ranging from disputes about ad revenue, to copyright problems, and even rows about the way videos are recommended to people.

Source: https://www.bbc.com/news/technology-55349255

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