Forget TikTok. Clubhouse Is Social Media’s Next Star.

The next killer smartphone app has arrived — and it offers the potential to transform how we communicate, share knowledge and even make new friends.

We’re talking about voice-and-audio-based social networking startup Clubhouse. Its platform enables users to drop in and out of ephemeral chat rooms and take part in a range of gatherings, from small “water-cooler” type conversations to larger discussions featuring expert panels, often attended by thousands of listeners.

Since its launch in March last year, Clubhouse has increasingly become a cultural phenomenon, attracting politicians, celebrities and experts from all walks of life. With its success and prominent backing, it may now be poised to upend the entire social media space.

Clubhouse’s latest figures reveal how quickly it is growing. Co-founder Paul Davison said the app’s weekly active user base had doubled to two million over the last couple of weeks.

Source: https://www.bloomberg.com/opinion/articles/2021-01-25/forget-tiktok-clubhouse-is-social-media-s-next-star

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