E-commerce platforms Shopee and Lazada signed a memorandum of understanding on March 1 with several global and local brand owners, agreeing to follow a code of conduct on the sale of counterfeit or pirated goods.
Under the MOU, Shopee and Lazada agreed to restrict the sale of counterfeit goods online “in a timely and efficient manner” when these are reported by brand owners.
Under the MOU, the platforms are also required to maintain data on all sellers, to verify their identities, and to share information on the identities of alleged infringers, when ordered by the court or requested by government regulators.
They are also required to suspend or permanently close the account of such sellers.
Intellectual Property rights holders or brand owners also signed the MOU, including Unilever Philippines, GlaxoSmithKline, Globe Telecom, the Philippine Retailers Association, and the American Chamber of Commerce of the Philippines.