Ultimately, the goal of loyalty programs is to increase sales and lure in customers, ideally on a daily basis, by giving them reasons to choose them over their competitors. The programs also give restaurant owners access to customers’ data and ordering habits that help target diners with customized deals.
Many large chains have seen a substantial increase in rewards members and digital orders during the past year, brought on by the pandemic and changing customer habits.
It’s surprising the world’s biggest fast-food chain doesn’t yet have a rewards program. But it’s changing that this year with “My McDonald’s.”
About 900 US locations are testing the program with users gaining 100 points for every dollar spent that can be redeemed on more than a dozen items.
McDonald’s CEO said the company is “moving aggressively” to expand the program in 2021. It currently offers a limited rewards program for coffee on its app.