Millennials seem to have two modes of eating restaurant food. Either they are ordering delivery, or they are deciding to wine and dine themselves with a reservation at a nice restaurant. Sadly for places like TGI Friday’s, casual dining options don’t fall into either category.
In the meantime, casual dining restaurants are looking for new ways to draw the millennial clients back to their booth seating.
McDonald’s is also struggling to get millennials into their doors. Fast food restaurants across the board are seeing a steep decline in their millennial clientele, and that drop even carries over to their younger counterparts in Generation Z.
Places like Burger King are trying to introduce things like vegan options. Since the generation as a whole is focused on healthier options, they are also trying to provide some more information about their foods and focusing on the so-called freshness of their products.