The world’s most visited museum has broken its own record for attendance to a single exhibition by almost double. The Louvre’s blockbuster Leonardo da Vinci retrospective, timed to the 500th anniversary of the Renaissance master’s death, brought in 1.07 million visitors over the four months it was on view.
The exhibition was expected to be popular. The museum required visitors to reserve specific time slots to see the show, and tickets became available a few months before its October opening.
Just two weeks before the exhibition closed on February 24, the Louvre announced that to accommodate the massive demand it would offer 30,000 free tickets online for slots from 9 p.m. to 8:30 a.m. during the show’s closing weekend.
The museum remained open for nearly 81 consecutive hours, a move designed partly to appeal to younger and local audiences, who are often alienated by tourists from visiting the Louvre.