The world’s largest record label, Universal Music, has removed all of its songs from video sharing app Triller.
The company says Triller has “shamefully withheld payments owed to our artists” and refused to negotiate a license to use the music legitimately.
Triller is a fast-growing rival to TikTok, and allows its users to create short videos, often set to music. The LA-based company “categorically” denied it was withholding money.
Universal’s move appears to means that world-renowned artists like Rihanna, Billie Eilish, Selena Gomez, Lady Gaga, Jay-Z and Bob Marley will no longer appear on Triller’s videos.
Universal said, “We will not work with platforms that do not value artists.”
However, the social media site accused Universal of using its artists as “leverage” to extract “ridiculous and non-sustainable payments for themselves and not their artists.”
The platform, which pre-dates TikTok, has been criticized for its failure to pay musicians before.