Facebook said its core social network had 2.8 billion users at the end of 2020, while 3.3 billion people used at least one of its “family” of apps including Instagram, WhatsApp and Messenger.
The Silicon Valley colossus noted that it faces “significant uncertainty” in the coming year, citing new regulations that could limit how the company delivers targeted advertising.
Facebook takes in the bulk of its revenue from advertising, and said it benefited as the pandemic accelerated a shift to online commerce, particularly for products as opposed to services such as booking travel.
The social network said, “Looking forward, a moderation or reversal in one or both of these trends could serve as a headwind to our advertising revenue growth.”
Facebook however warned that it expects to face strong “headwinds” from an evolving regulatory landscape and from moves such as an Apple change to its mobile operating system making it tougher to target ads.