Plant-based food companies target Asian pork eaters

In a brightly lit restaurant in downtown Hong Kong, the meaty smell of fried spam fills the air.

A cook is putting the finishing touches to a bowl of instant noodles, egg and spam, a dish so popular and iconic that it has its own shorthand in Cantonese.

But this bowl is different: despite being topped with two pink slabs of luncheon meat, it doesn’t actually contain any animal products. The “spam” is vegan, a meat-free alternative developed by OmniFoods, a Hong Kong-based food producer and social enterprise.

Like its US-based competitors Beyond Meat and Impossible, OmniFoods targets both vegetarians and meat-eaters with its plant-based foods, seeking to provide an ethical alternative that is less-environmentally damaging than meat.

While Beyond and Impossible started out focused on beef, “from the beginning, it was very obvious that in Asia, the most-consumed meat is pork,” said OmniFoods founder David Yeung.

Source: https://edition.cnn.com/2020/12/26/asia/spam-asia-cuisine-omnifoods-dst-intl-hnk/index.html

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