Pizza Hut’s newest pizza doesn’t look like its other pizzas.
The chain is launching a new Detroit-style pizza, which ditches the traditional round shape for a rectangular crust with cheese to the edges that’s popular in the Michigan city. It’s Pizza Hut’s second major product launch this month as the pandemic-era pizza wars show few signs of slowing down.
Pizza Hut said it tested more than 500 iterations of the new menu item ahead of the nationwide launch in January. The chain used its own special “vine-ripened tomato sauce” because it found that it keeps the thick crust light and airy.
The new offering comes in four options, including the “Detroit Double Pepperoni” which Pizza Hut describes as a “work of pizza art” because it includes 80 pepperoni slices. The other options are the “Double Cheesy,” “Meaty Deluxe” and the “Supremo,” which has Italian sausage, red onions and green bell peppers.
Prices start at 11 dollars or 530 pesos.