It’s no surprise that in the year of the coronavirus pandemic that’s seen everyone told to work from home, the travel and tourism industry has dreamed up another questionable marriage of two words: Bleisure.
The word may be nonsense, but the concept isn’t. Hotels and destinations are pushing the idea that you can combine business and leisure by hitting the road, working from your hotel room, and then heading out to explore as you would on vacation.
“Digital nomads” have been heading to places like Ubud in Bali for years, realizing they can work anywhere as long as there is a solid internet connection.
Now big name properties, such as The Standard in New York, which has converted its penthouse workspace into a yoga studio, and The Hoxton’s Southwark hotel in London, which has a new co-working space, are embracing remote workers who want to take their work away with them, but also kick back when they get a spare moment.