Low-cost carrier AirAsia is tapping the country’s huge e-commerce market potential as it brings the airasia shop to the Philippines.
Given the country’s importance to AirAsia, it becomes the second destination where the airline has expanded its e-commerce presence, following Malaysia last year.
AirAsia CEO Tony Fernandes said, “Launching in the Philippines is airasia shop, which is basically what we sold in the aircraft, we are now bringing it to your home at unbelievable prices.”
He added, “This is a small step, but we’re going to be growing and growing and I think in years to come we will be of the same size as Grab and other super apps – delivering food in the Philippines…and the shop products we are launching.”
AirAsia’s online shop will enable customers to purchase a wide range of quality products such as beauty, fashion, electronics, gadgets, health and wellness, kids products and exclusive AirAsia merchandise with affordable prices.