The UK will no longer allow unhealthy food promotions in “key locations,” like checkout counters, store entrances and at the end of aisles. Free refills of sugary soft drinks in restaurants will also be banned.
The Public Health Minister said the new measures will ensure “the healthy choice is the easy choice…Creating an environment which helps everyone eat healthier foods more regularly is crucial to improving the health of the nation.”
But the Food and Drink Federation said the policy will have “harsh economic impacts” for producers and consumers.
The federation said, “The proposed restrictions will not only increase the cost of food for families but it will have harsh economic impacts for food and drink manufacturers who are already bracing themselves for the new costs of Brexit and the repercussions of the global pandemic.”
The restrictions are the latest attempt to tackle Britain’s rates of obesity, which are among the highest in the world.