Bayanihan spirit lives on in tourism

What was supposed to be a year of record-breaking numbers for the Philippine tourism sector turned out to be one of the most challenging it has ever faced.

COVID-19 shut down tourism industries across the globe, with the imposition of travel restrictions, leaving millions of workers affected. As it is still uncertain when international travel will return to pre-pandemic levels, the projections and plans of the Philippine tourism sector for the coming years have been shattered.

Despite this, the local tourism sector has proven there is one thing that no pandemic can destroy – its bayanihan spirit.

Tourism Secretary Bernadette Romulo-Puyat said, “I would like to dwell on how the tourism industry worked together to provide genuine care and hospitality to stranded tourists, frontliners and balikbayans at the height of the pandemic…The sector has performed exceptionally well in delivering the Filipino brand of service beyond normal operations.”


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