A recruitment drive by the Boy Scouts of America is proving “highly damaging” to the Girl Scouts, lawyers acting for the latter organization say.
The “infringement” meant many parents mistakenly signed their daughters up for Boy Scouts, thinking it was Girl Scouts, lawyers said.
In response, the Boy Scouts accused the Girl Scouts of starting a “ground war.”
The Boy Scouts dropped the word “boy” from its recruitment program, and opened up to female members in 2018.It said at the time that it was renaming the Boy Scouts program Scouts BSA as it prepared to allow girls to join.
But the Girl Scouts said the change would erode their brand, calling the move “uniquely damaging” to them, filing an initial lawsuit in November 2018 against trademark infringement.
Last month, lawyers acting on behalf of the Boy Scouts asked a judge to throw out the lawsuit, which suggested it could not use “scouts” or “scouting” in its recruitment material for girls.