Celebrity beauty ranges drop the ego

Celebrity beauty lines are nothing new. They’re almost mandatory for those who have been in the entertainment business long enough.

But stars’ skincare and makeup ranges are now increasingly values-driven, whether that’s about the ingredients used or the diversity of who they cater to. And with Covid-19 making in-person promotion and in-store unveilings practically impossible, 2020 felt like the year when marketeers started focusing not only on the celebs, but also what they stand for.

These new lines offer something a little more meaningful.

In July, Rihanna announced that Fenty Beauty was branching out into skincare with gender-inclusive Fenty Skin. Selena Gomez also released a new fragrance, makeup and beauty line called Rare Beauty, which is vegan-friendly, cruelty-free and designed with Gen-Zers in mind.

And Issa Rae, the creator and star of “Insecure,” announced that she had bought Sienna Naturals, a hair-care line for textured hair.

Source: https://edition.cnn.com/style/article/2020-biggest-beauty-trends/index.html

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