When Surrealist artist Salvador Dalí first put a lobster on a dress, he wanted to be provocative. It worked. The Spanish artist’s 1937 collaboration with boundary pushing fashion designer Elsa Schiaparelli caused consternation.
The silk organza A-line gown they created together, subsequently worn by Wallis Simpson, American socialite and wife of the Duke of Windsor, former British King Edward VIII, in the pages of Vogue, elicited shock, head scratching, and plenty of voluble conversation from the fashion world.
Apparently Dalí was disappointed though. He felt that the dress was missing one final touch: a dash of mayonnaise.
It’s hard in the present day to imagine a lobster on a dress being such a big deal. It’s the kind of print you could easily find now, adorning everything from loafers to smocks.
Louis Vuitton’s Autumn-Winter 2020 menswear show saw models stride down the catwalk wearing white fluffy coats decorated with oversized, plush lobsters.