American retail giant Walmart said it would partner with popular video-sharing app TikTok to sell items through livestreams on the Chinese-owned social media platform – the first of its kind in the United States.
During a Walmart TikTok livestream, viewers can shop for Walmart fashion items featured from some of the app’s most popular content creators without having to leave the platform, William White, Chief Marketing Officer, Walmart U.S. explained in a blog post.
White said, “We’re excited that we have the opportunity to be at the forefront of this innovation in a shoppable livestream – a first on TikTok in the U.S.”
The livestream will take place on Walmart’s TikTok page. The company had planned to invest in TikTok when the video-sharing app was under threat from the U.S. government in August.
Douyin, TikTok’s Chinese version, is already engaged in e-commerce livestreams, which saw a boom amid the coronavirus pandemic.