The Fashion Awards have always been a celebrity-filled affair, and in that respect, this year was no different. In true style, the British Fashion Council, the organizing body behind the event, recruited Priyanka Chopra, Lewis Hamilton, and Maisie Williams to act as presenters, sprinkling star dust on the proceedings and adding pop culture clout.
But if the faces were familiar, little else about this year’s ceremony was. With coronavirus ruling out an event at London’s Royal Albert Hall, the usual gala ceremony was replaced with a 30-minute film, released on YouTube and the awards website.
Gone were the Swarovski-crystal trophies for the brands, models and designers of the year. Instead, 3D-printed columns of recycled ocean plastic, commissioned by Parley for the Oceans, were awarded to 20 designers, brands and organizations that have “inspired us to develop a better future and take action on issues that require our immediate attention.”