Due to COVID-19, US milk sales saw a sharp rise. Kids who were no longer having meals at school were drinking milk at home. Adults had time for a leisurely bowl of cereal. Many were buying milk to bake and cook at home.
From January through July 18, U.S. milk sales were up 8.3% to 6.4 billion dollars. During the same period last year, milk sales were down 2.3%.A dairy industry-funded group is reviving the “Got milk?” campaign, hoping to prolong the boost milk has gotten during the pandemic.
Unlike the original ads in 1994 with photos of celebrities sporting milk mustaches, the new campaign reflects the age of social media.
Ads feature videos culled from the Internet of people doing funny things with milk, like opening a gallon with their toes or jumping into a kiddie pool filled with milk and cereal. In one TikTok spot, Olympic gold medalist Katie Ledecky swims the length of a pool with a glass of chocolate milk balanced on her head.