ABS-CBN Goes Digital

ABS-CBN is going full blast with its digital pivot as it brings more of its content to the digital space three months after going off the air and a month after being denied a new franchise to broadcast.

The media giant said it was making the pivot from broadcast to livestreaming with the launch of Kapamilya Online Live “to meet the Filipino audiences’ growing demand for content online.”

ABS-CBN will be streaming its new and well-loved programs on its Facebook and YouTube accounts, which have over 50 million followers and subscribers combined.

With Kapamilya Online Live, ABS-CBN said viewers have a new option to view its programs outside the Kapamilya Channel on cable and satellite TV which started last June.

ABS-CBN chief operating officer for broadcast Cory Vidanes said the launch of Kapamilya Online Live demonstrates the company’s commitment to remain in the service of the Filipino regardless of the situation.

Source: https://www.philstar.com/business/2020/08/01/2032050/abs-cbn-takes-digital-pivot

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