Without the support of residents, many of Singapore’s favorite eateries, shops and leisure activities may not survive.
This appeal is the basis of a 45-million-dollar campaign to drive local spending as the city state gradually reopens its economy amid a pandemic and recession.
In store are packages and deals for locals, heartland tours and the promotion of precincts as mini-holiday destinations through a wide range of tie-ups.
The nine-month campaign by the Singapore Tourism Board, Enterprise Singapore and Sentosa Development Corporation aims to give local lifestyle and tourism businesses a much-needed boost after half a year of slowed demand.
Speaking during the launch of the SingapoRediscovers campaign on July 22, Trade and Industry Minister Chan Chun Sing noted that the tourism market will remain depressed and volatile until a vaccine is made available, as countries are hit with recurring waves of infection.