Hotel giant Hilton is expanding its presence in China despite COVID-19’s toll on the hospitality industry.
Qian Jin, President for Hilton Greater China and Mongolia, said the expansion plan is based on the company’s firm confidence in China’s hotel and travel industries.
Hilton announced that it plans to introduce a new sub-brand to China. It will work with Funyard Hotel Investment, a subsidiary of Chinese real estate developer Country Garden, to build over 1,000 Home2 Suites in the country.
Funyard says China’s infrastructure development and increasing urbanization will drive demand for midscale hotels, and Hilton expects China’s domestic tourism to be a key pillar of the hotel industry.
Industry insiders are wondering about the timeline for building these 1,000 Home2 Suite hotels in China, especially because the hotel giant made such an ambitious announcement now that the hospitality industry is still reeling from the COVID-19 pandemic.