The NBA launched a global social engagement campaign Friday aimed at educating, inspiring and helping people respond to the COVID-19 pandemic that shut down the league season.
The “NBA Together” program will include daily Instagram interviews with players and others in the league, educational programs, online content aimed at youth who can’t play with friends and a call for “one million acts of kindness” through volunteering and community activity.
The NBA suspended the season last week after a player tested positive for coronavirus with no timetable for a return.
The league wants to contribute and help raise more than 50 million dollars to support people hit by COVID-19, including over 30 million dollars already committed by players and teams. A series of public service videos has been made by 18 players to share health and wellness information about ways to reduce the coronavirus spread. They have been watched more than 37 million times.