Jollibee Foods Corporation plans to expand its US network to 500 stores in five to seven years. Locally, the firm plans to open more Burger King and Panda Express outlets this year as part of the expansion of its multi-cuisine fastfood chain.
At present, the US has the most number of JFC brands and stores outside the Philippines.
JFC’s president said the company has over 500 stores in the US consisting of its flagship brand Jollibee, Chowking, Red Ribbon, Coffee Bean and Tea Leaf, Smashburger and Tortazo, which is a partnership with chef Rick Bayless.
He said, “We have been successful in the US because of the Filipino diaspora. We are grateful that we have a strong Filipino community in the US. They have been our brand ambassador for Jollibee through word of mouth.”
The firm’s expansion plans are in line with its aim to become part of the world’s top five restaurant companies. The company has over 5,800 stores across 16 brands in 33 countries.