Amazon and Apple are the world’s most valuable brands, according to a global ranking by Kantar BrandZ.
Amazon, founded in 1994 by Jeff Bezos, remained the world’s most valuable brand worth 684 billion dollars, followed by Apple, founded in 1976, at 612 billion dollars, and Google at 458 billion dollars.
Tesla, founded in 2003, was the fastest-growing brand and became the most valuable car brand, growing its value by 275 percent year on year to 43 billion dollars.
U.S. brands were dominant and grew fastest over the past year. American brands accounted for 74 percent of the top 100. China accounted for 14 percent, up from 11 percent a decade ago, while European brands accounted for 8 percent, down from 20 percent a decade ago.
The top European brand was France’s Louis Vuitton in 21st place, followed by Germany’s SAP software group in 26th place. The only British brand was Vodafone in 60th place.