Video streaming giant Netflix is bullish about 2021 becoming their strongest year yet. They’re investing around 500 million dollars in Korean content alone this year and “laying the long-term foundation” for more original Korean productions by securing two local content studios.
One reason why K-content works is that Korean stories are diverse — from time-traveling, romantic thriller shows such as The King: Eternal Monarch to cross-border romance Crash Landing On You, to the monster-themed Sweet Home and dark high school drama Extracurricular.
The second reason is the production quality which has evolved and developed a lot over the years.
A Netflix executive explained, “Right now, we’re at the stage that the Korean entertainment industry is able to produce top-notch, high production value shows that are as of high quality as any other shows in the world.”
But the third and strongest point is the shows’ relatability.