K-dramas, young adult Hollywood content, and animé – these are what Filipinos are loving on Netflix.
If you’re a subscriber, you get an idea of what’s trending based on the daily Top 10 feature of the platform.
Nevertheless, Netflix gave a clearer insight into what and why Filipinos consume certain content on the international streaming service.
Minyoung Kim, Netflix’s vice president for Content, said the streaming platform, which arrived in Asia six years ago, is still at the early stages of the business.
But what they have learned so far about the Philippine audience, Kim said, is that “they love our Hollywood shows. They love films like ‘To All The Boys I’ve Loved Before’. But what they also love is Korean content and…the animé that we’re also putting on our service.”
Comparing 2020 to 2019, the K-content consumption on the service rose four times in Asia. K-drama viewing among Filipinos, in particular, grew to 350 percent in 2020.