Reasons why Filipinos love Korean culture and products

According to the study titled “Beyond the Fad: Understanding Hallyu in the Philippines” from the International Journal of Social Science and Humanity, the relatable stories of K-dramas appeal to Filipinos aside from the good looks of Korean actors and actresses.

The researchers wrote, “The dramas’ story line is quite different…The lead characters both died in the end which is somewhat unusual for Filipinos who got used to happy endings.”

In the early 2000s, big TV networks created remakes of popular Koreanovelas and movies.

The Filipino adaptation of award-winning “Descendants of the Sun” previously gathered mixed reactions from fans. Similarly, the remake of “Miracle in Cell No. 7” was also much-anticipated at the 2019 Metro Manila Film Festival.

The remarkable performances of various Korean boy and girl groups known as idol groups attracted a lot of Filipinos even if the songs were sung in a different language.

Source: https://interaksyon.philstar.com/trends-spotlights/2019/12/03/158231/philippines-filipinos-korean-hallyu-no-brand/

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