Many stores are closing across America, but one discount clothing chain thinks it can step in to fill some of those vacancies.
Burlington Stores plans to open 100 new outlets this year and sees an opportunity to reach 2,000 US stores in the future. Formerly known as Burlington Coat Factory, it currently has more than 750 outlets.
Burlington said it was increasing its total store target because of the “opportunity presented by accelerating retail disruption and industry wide store closures.”
It offers women, men and kids’ clothing, home goods, footwear and says it sells its merchandise at up to 60% below other retailers’ prices. Only 25% of its transactions are through credit cards, and the company’s core value-oriented shoppers typically make less than customers who shop at department stores and online competitors.
And it doesn’t sell products through its website. Instead, the site tells visitors to think of it as a guide to their next trip to its stores.