Burger King is testing a rewards program. Here’s why restaurants love them

Burger King is the latest fast-food chain to establish a rewards program aimed at expanding its customer base, increase sales, and enticing existing patrons to be more loyal. It joins a growing number of restaurants embracing digital payments and rewards incentives during the pandemic.

Burger King is rolling out its new Royal Perks program in five areas of the United States. It works a lot like its competitors’ plans: Every dollar spent earns 10 “crowns” that participating customers can use to redeem free food or upgrade orders. Availability of the rewards program will expand throughout the year.

Burger King said that Royal Perks is “one more step on our digital journey” that has recently included adding online and delivery orders and digital coupons. The burger chain, owned by Restaurant Brands International, is in the midst of a modernization phase, which includes revamped restaurants and high-tech drive-thrus.

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