The Department of Trade and Industry launched an e-commerce platform called DELIVER-e where customers may buy fresh fruits, vegetables, and other agricultural products online from Filipino farmers.
Trade Secretary Ramon Lopez said the DTI aims to tap e-commerce to support farmers and MSMEs.
Lopez said the platform, which was built through a partnership with the Department of Agriculture and USAID, was able to sell 260 metric tons of vegetables and fruits since its proof-of-concept stage, totaling to 7.2 million pesos worth of sales.
By connecting farmers directly to buyers, DELIVER-e is seen to cut inefficiencies from traditional selling, which in turn “would double the income of farmers as it lowers the prices of fresh produce,” the DTI chief added.
The DTI is also urging Filipinos to buy and eat local products to support MSMEs through its last two “Bagsakan” trade fairs for the year and by ordering local goods through online platforms.