Shopee says record 12M items sold during first 24 minutes of 12.12 sale

Southeast Asian e-commerce platform Shopee saw a record-breaking number of items sold in the first few minutes of the seasonal 12.12 Christmas sale.

Shopee said 12 million items were sold in the first 24 minutes.

The e-commerce platform added, “[A]t its peak, one million items were bought in a single minute.”

Shopee added that consumers also spent more time on its in-app games and features. In-app games were played a record of 2.7 billion times. Two of Shopee’s newest games, Shopee Bubble and Shopee Candy, were big hits with a total of 28 million hours played.

There were also 450 million views recorded on Shopee Live across the entire 12.12. More Filipinos also focused on fitness with over 57,000 sports bras sold.

The e-commerce platform said, “The surge in shopping activity was also met with the increasing adoption of digital payments. Users enjoyed the convenience of ShopeePay, with orders paid via the mobile wallet surging 18 times.”

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